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FIH confirms exclusive partnership with Coach Logic

June 16, 2016
National Associations, leagues and teams to receive exclusive membership benefits

The International Hockey Federation (FIH) is pleased to confirm Coach Logic as an official FIH Hockey Academy Partner, providing National Associations, their leagues and hockey teams with exclusive benefits to Coach Logic video feedback technology.

Coach Logic provides sports teams with an easy-to-use online video feedback and communication platform. Their product allows athletes and staff to upload, review and discuss match video as well as manage all aspects of the team - from player availability and fitness objectives to sharing resources and more.

National Associations, leagues and hockey team’s registering through FIH will be given exclusive membership benefits, including a 10% subscription discount, open until the end of August.

The partnership represents a unique step for FIH as it teams up with a sports technology partner for the first time. The establishment of this relationship was built around the Hockey Revolution, FIH’s 10-year strategy. Major initiatives aimed at increasing professionalism across all levels of the sport and securing commercial partners who share the strategy’s vision were key factors in agreeing this relationship.

One of the key attributes that first attracted FIH to Coach Logic was that their products are already delivering success for teams at all levels in various different sports – from national associations and teams, to club organisations, grassroots programmes and even officials.

The latter has already been used to great effect by FIH over the past year, with the Coach Logic platform assisting in the post-Tournament review of on-field performances and off-field development of international umpires.

Speaking about this latest commercial agreement, FIH Director of Sport David Luckes said: “This partnership marks a crucial stage of hockey’s development as we make steps to professionalise the sport across all levels. Coach Logic has built a strong tool for hockey and have committed to develop their products for our sport. This will be of huge benefit to any association or team looking to improve their performance.”

Coach Logic Co-Founder, Mark Cairns said: ““This relationship is incredibly important for the development of hockey, a sport which we are passionate about. We have spent a lot of time and investment on fine-tuning our products, and our platform is an excellent addition to any organisation’s development.  With continued input from FIH and individuals from all levels of the sport, we aim to develop a world class video feedback platform with a specific hockey focus. This will enable us to become a partner that not only FIH trusts, but more importantly the entire hockey community.”

As an FIH Academy Partner, FIH will actively support Coach Logic’s business through the hockey community, providing them with marketing and networking opportunities that are designed to actively create new business.

To take advantage of FIH’s exclusive Coach Logic offer for hockey, visit coach-logic.com/fih-deal  and use promotion code FIH10JUN during the month of June. Monthly codes will then be released on @FIH_Hockey on Twitter for July and August.

About Coach Logic
Coach Logic is an easy-to-use online coaching platform created by coaches, for coaches.  It allows coaches and players to review and discuss match video as well as improve general team communication and management.  Coach Logic was founded in 2012 by Mark Cairns and Andy Muir and its proven technology has been adopted by over 14,000 coaches and players in leading sports teams across the globe. For more information, visit: coach-logic.com

 

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