Inside FIH

Our Strategy

Welcome to the Hockey Revolution - our strategy for 2014-2024!

Launched at the FIH Congress in 2014, the Hockey Revolution has sparked a new era in hockey worldwide. We have shifted gear and are making a step change – faster and further than at any time in our proud 90-year history! Our purpose is to raise the global status and popularity of hockey. Our strategy is designed to unite the hockey community as we need support from the whole hockey family to reach our ambition - a global game that inspires the next generation.

4 Goals

To succeed we have to achieve these four goals:

Develop innovative and exciting entertainment events

Increase the degree of professionalism in the sport

Build a recognised, powerful image for hockey

Generate millions more followers around the world

5 Key Initiatives

Five key initiatives are driving us towards our goals. Read more about each initiative and find out what is being done around the world in each of these areas!

1. FAN-FOCUSED ENTERTAINMENT PORTFOLIO

2. WORLD-CLASS TV PRODUCTION AND DISTRIBUTION

3. JOINED-UP GLOBAL MARKETING

4. COMMERCIAL PARTNERS WHO SHARE OUR VISION

5. HIGH-PERFORMING SPORT

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  • You could be featured in the next Hockey Revolution newsletter! Email us at HockeyRevolution@fih.ch if you have taken a new action, created a new programme or done something different that is inline with the Hockey Revolution initiatives. Stories should be under 500 words and include a picture.