IOC: The Torino 2006 Olympic Winter Games are expected to be the most watched Winter Games in history, according to a pre-Games broadcast report commissioned by the International Olympic Committee (IOC) and prepared by Sports Marketing Surveys.
Increased free-to-air coverage in Africa and
The report indicates that 84 per cent of broadcasters (responding to the pre-Games survey) will increase coverage of the Games; two-thirds will increase their live coverage; one third will increase their prime time coverage; and almost one third will be using new innovative broadcast techniques.
Over 3.2 billion people will have access to coverage of the Games, an increase of five per cent on the Salt Lake Games with, in Sub-Saharan Africa alone, the number of territories taking free-to-air coverage increasing from just two to 40. The coverage itself will increase by almost one third, up to 13,520 hours, an average of 845 hours of coverage per day of competition.
New media initiatives will also increase, with broadband internet coverage the widest and most technically advanced of any Olympic Games. In addition, for the first time, mobile phone subscribers in some territories will be able to watch live or delayed video coverage of the Games. The host broadcast, produced by The Torino Olympic Broadcasting Organisation (TOBO) will be the first to be filmed entirely in High Definition Television (HDTV). TOBO will use 400 HD cameras to cover the Games, delivering more than 900 hours of HD coverage to all rights holders.
Commenting on the projected figures, IOC President Jacques Rogge said, ”The indications from broadcasters are indeed positive and reinforce our commitment to making the Olympic Games available on free-to-air to as many people as possible. The figures also demonstrate that worldwide interest in the Olympic Winter Games is high. The expected increase in hours of coverage, and the use of new technologies such as High Definition Television, broadband and mobile telephony, are all welcome trends.”
Other highlights coming out of the pre-Games television report include:
Hours of coverage
In most markets, the hours of coverage are set to increase. These include
NBC’s 416 hours of broadcasting in the
New Media initiatives
There will be more broadcasters supplying broadband internet coverage than ever before, increasing from eight countries for Athens 2004 to over 20 across four continents. In most cases, this will include live coverage across a number of channels in countries such as
For the first time, there will be live or delayed video coverage of the Olympic Games on mobile phones. This will occur across five continents in almost 20 countries, including
Olympic Winter Games coverage firsts
BBC viewers in
Major market highlights include:
The BBC’s coverage will offer unprecedented access through BBC2, interactive TV and its sport website. Digital viewers will be able to access 500 hours of live coverage, while broadband users will be able to access five channels, running simultaneously and broadcasting different events.
Pan-European broadcaster Eurosport will continue to offer coverage of the Games 24 hours a day.
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