The International Hockey Federation (FIH) signed an agreement with the International
Having initiated hockey’s first global sponsorship programme only as recently as 2003, it is FIH’s ambition to increase the number of WorldHockey Partners from 4 to 8 before end 2010. SportBizz will be the exclusive agency in
‘It’s essential to find the right match between a rights-holder and agency, especially for a sport such as hockey. FIH President
Camil Smeulders and John van de Laar, the two leading people behind SportBizz, are delighted with the partnership with the FIH. ‘We are in the process of strategically expanding our portfolio and hockey is the right sport in this strategy’, Smeulders said. ‘The Beijing Olympic Games were very successful for hockey and this gives us the opportunity to make a flying start on to the 2010 FIH World Cups.’
SportBizz is an international sports marketing agency that operates on the cross-roads of sports and business. Its roots are in the international equestrian world.
SportBizz headquarters is based in ‘s-Hertogenbosch,
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